Privacy at Everyday Rewards

We use your personal information to understand your preferences, interests and shopping behaviours, so we can:

- communicate with you about your purchases

- improve the goods and services we offer you

- sell and promote relevant products, services, personalised offers and other benefits to you via direct marketing (including emails or personalised catalogues) or tailored advertising (including on websites you visit and social media platforms)

- record and potentially publish your feedback and product reviews

- investigate and respond to your enquiries and (hopefully very rare) complaints

- assist with COVID-19 contact tracing or to communicate with you in the event of a COVID-19 positive case in store

- conduct investigations in cases of fraud or data security risks

- improve our business generally, including by monitoring or recording our interactions with you for training purposes

- comply with our legal obligations, for instance when we are managing product quality or safety issues.

We collect personal information for other purposes which are within your reasonable expectation or permitted by law.

Understanding you better

Our data experts use customer data to develop consumer and product insights and understand market trends.

We also work with external data analytics specialists like Quantium.

When we share data with external data analytics specialists, we use best practice techniques to remove information that could be used to identify you (names, addresses etc.) and group the data at a scale designed to prevent the information from being re-identifiable.

This de-identified data and related insights are used to better understand what products and services our customers may be interested in.

Watch our Everyday Rewards video to see how it works.

Here are some additional examples of the personal information we collect:

- how you choose to redeem your points

- the price of items you buy, how you paid and, where relevant, the store location

- your interests, for example whether you may be interested in particular products or promotions. One way we do this is by noting what you view and click on internet sites, apps, mobile applications and adverts

- how you prefer to be communicated with

- what you’ve shared directly, including reviews, ratings, images, competition entries and other comments added to our digital channels

- any information linked to your Rewards account, for example, family members may link their Rewards accounts to your Rewards account to share fuel discounts

- identification documents such as drivers licence where we need to formally verify who you are or your age

If you download our apps or register and use your Everyday Rewards Card in Apple Wallet or Google Pay, we may also collect details of your mobile device (model, operating system) and location data if it is activated in your device settings, which allows us to send messages to your device based on where you are, for instance special offers when you’re close to a Woolworths store.

We may also collect feedback about your use of these services to help us improve the experience for our members.

To understand what Apple Wallet or Google Pay may learn based on you using your Everyday Rewards card through their platform, go to https://policies.google.com/privacy or www.apple.com/au/privacy.

Depending on how you deal with us, it’s possible we may need to collect other types of personal information necessary to deliver you the benefits of Everyday Rewards or respond to your broader needs.

Visit the Woolworths Group Privacy Policy for more information about how and when we collect your personal information.

For practical and security reasons, we can’t provide an exhaustive list of the organisations and locations to which we share personal information. They change regularly as we improve our business and by keeping their details confidential, we make it harder for bad actors to breach our security systems.

Among key long-term partners and suppliers that we are able to name without security risk are:

1. Suppliers and service providers, such as

- information service providers to improve data quality e.g. we validate addresses with Australia Post to improve your delivery experience

- data experts e.g. Quantium for tailored marketing and customer insights research

2. Our partners, e.g. Qantas, to provide loyalty program membership information, and to allocate points to you if you choose to engage with our partners through our partner relationships. For example, you may choose to convert Everyday Rewards points to your Qantas Frequent Flyer Points.